main menu page title feature menus content footer
My Florida C F O

CFO's Initiatives

Stay Connected

Follow the
Department of
Financial Services

Sign up for the CFO's

Press Release

News   RSS RSS   Press Office   Archive

Florida CFO Jeff Atwater Launches Educational Contest Encouraging Florida’s Students to “Learn to Save”


Contact: Ashley Carr
(850) 413 - 2842
TALLAHASSEE, Fla. – Chief Financial Officer Jeff Atwater today launched Florida’s “Learn to Save” Challenge, which recognizes the importance of encouraging children and young adults to save and learn the value of a dollar at an early age. Studies show that one in five 15-year-olds in Florida lack a basic understanding of financial literacy. The goal of Florida’s “Learn to Save” Challenge is to help curb this trend and to help Florida’s educators incorporate financial literacy lessons into their curriculum in a fun and dynamic way. The contest is open to public, private and home schooled students in Florida currently enrolled in the 6th through 12th grade.

“The best time to get our children thinking about their futures is right now,” said CFO Atwater. “The concepts of budgeting and saving are crucial to living a life full of smart financial choices, and I encourage educators and parents alike to take this opportunity to begin conversations about finances in a fun way that students will enjoy.”

Based on grade level, students will have the opportunity to innovatively display their knowledge and the importance of financial topics like budgeting, saving, credit and debit. Students and educators should utilize the tools, games and calculators located on the Department of Financial Services’ Your Money Matter$ financial education website to inform their entries.

Contest Categories:

There are two contest categories based upon grade level. Middle school students will create and submit a billboard drawing that brings to life the concept of savings, budgeting or banking. High school students will select a life event such as saving for college or buying a car and produce a 30-second video PSA that outlines the importance of being financially prepared for life’s challenges and surprises. 

Prize Winners:

First, second and third places winners will be selected for both categories in each of five regions: Northwest Florida, Jacksonville, Orlando, Tampa and South Florida. Each first place winner gets $300, each second place winner $200 and each third place winner $100. First place winners in middle school will have their billboard on display in their local area. First place winners in high school will have their video PSA aired on the Florida Channel and other local public access channels.

The University of Florida’s Institute of Food and Agricultural Sciences 4-H Development Program, The Florida Channel and the Florida Outdoor Advertising Association are sponsoring the awards.

For a complete list of rules, a map of contest regions and to submit an entry, visit  A copy of the contest flyer is available here.
# # #

Chief Financial Officer Jeff Atwater, a statewide elected official, oversees the Department of Financial Services. CFO Atwater’s priorities include fighting financial fraud, abuse and waste in government, reducing government spending and regulatory burdens that chase away businesses, and providing transparency and accountability in spending. Follow the activities of the Department on Facebook (FLDFS) and Twitter (@FLDFS).